About

Howdy! I'm a product designer with 10+ years of experience, focused on thoughtful collaboration and simplifying complex problems.

Anthony Schmiedeler

Empathy is at the core of how I work, whether that means deeply understanding user needs, building strong partnerships with teammates, or uncovering the insights that lead to better products. I’m also a firm believer that kindness makes both teams and products better.

Over the past decade, I’ve designed B2B and consumer experiences, spanning insurance, SaaS, healthcare, and enterprise platforms. My work ranges from complex internal tools to high-traffic consumer products, as well as brand and experiential digital work like marketing sites, mobile apps, and interactive activations.

Outside of work, I’m usually spending time with my wife, Emily, and my 150lb lap dog Hank, wrangling stray cats, exploring handmade crafts, or experimenting with new design tools. If that sounds like your kind of collaboration, let’s build something great together.

  • Product Strategy & Vision
  • End-to-End UX Design
  • UX Research & Usability Testing
  • Interaction Design
  • Design Systems
  • Information Architecture
  • Prototyping
  • Cross-functional Collaboration
  • Workshop Facilitation
  • AI-assisted UX Design

Open to select freelance projects and full-time opportunities.
If you have something interesting, let's talk.

abschmiedeler@gmail.com